10 Steps To Starting A Blog For Your Business In 2021
On this post you’ll learn the creation process of a blog along with recommendations and valuable tips.
Read time: 15 min.
Author: Angel Diaz
Starting a blog is one of the best things you can do to grow your business. When you start blogging, you will not only create original content for your website, but also increase its ranking on search engines and social media sites like Google and Facebook. This means more traffic to your site!
In this post, we are going to walk you through how to start a blog in 2021 and the many benefits for your business.
How to Start a Blog That Generates Leads and Sales
Here are the steps to create your company blog successfully:
Step 1: Find a domain name for your website
Finding the right domain for your business’ site is important because it will be the web address for your blog.
When choosing domain names, take the following aspects into consideration:
-What Will You Be Writing About? What are some other blogs in this niche that you enjoy reading? Consider using something similar as your own company’s blog domain!
-Is There Already Something Similar Available? If there is a domain that you love, but it’s already taken by someone else, consider adding something to the end of it.
Step 2: Set Up your CMS
Build or buy a hosting account and set up WordPress on it. Use hosts like HostGator, BlueHost, SiteGround to get started quickly with an easy setup process.
Install any necessary plugins you might need such as Yoast SEO plugin (free) or Jetpack by WordPress.com ($30/year). These plugins will automatically optimize all of your content for search engine ranking so that people can find you when they look for what you have to sell online.
Step 3: Do Market research
In order to find out the type of blog posts that will work best for your company, you need to do market research. Ask yourself, “What content is my audience most interested in?” and also, “what type of content can I create in order to reach potential buyers?”
Doing this will help you create the right types of blog posts on your site. In order to monetize your blog or use it as a lead generator, you need to understand your customers’ personas and the problems they are trying to solve.
Step 4: Create an Email List
The goal of a blog is to convert readers into customers, and one way you can do this is by getting them on your email list. Create compelling content so that people subscribe to get regular updates from you! This creates a dedicated group of followers.
Having an email list is crucial for any business, but it’s even more important when you’re starting a blog. You will have to work harder at getting people to subscribe because your content isn’t as well known yet. But don’t worry! Having an email list is great and can really help you out in the long run.
Step 5: Do Keyword Research
In order to develop any type of blog, it’s necessary to do active keyword research. It’s important to use the right keywords so that you’re targeting your content at the people who are most likely to need it.
First, start by typing in a general keyword related to your topic into Google and then narrow down according to region or time frame. For instance, if you’re blogging about African American hair care and you live in New York City, then it makes sense to narrow down your research from the United States to just New York only.
This will give you a better idea of what people are searching for when they come across a topic related to yours.
Step 6: Create a Content Strategy
Using the right keywords in the wrong type of content will almost surely result in a fail. In order to be considered relevant by search engines like Google, you need to create the type of content that will answer users’ queries and provide them with value.
In order to do this, you need a content strategy. You can create one by determining what type of information your target audience needs and wants the most from you (i.e., informational vs inspirational).
Hang up with keywords that are both relevant to your topic but also have an appropriate volume of monthly searches.
From there, you can decide what type of content your audience will respond best to (i.e., text articles vs video). This also includes the length and frequency of posts needed in order for them to be considered relevant by search engines.
Once you have these pieces figured out, then it’s time to start crafting!
Step 7: Start Creating Posts
For this stage, you’ll need to create high-value organic articles that align with your SEO goals. In order to create high-quality blog posts, you will need to research your topic, outline the post with a goal of 50 – 300 words per paragraph, and go through several rounds of revisions.
This is also the time you’ll want to consider using images or infographics that align with your blog’s message and help provide visual interest for your readers.
Also, define the tone and perspective of your writing. Your writing style will help set your blog apart from others.
Revising and editing are crucial in the writing process. Again, this will require at least several rounds of revisions before publishing to make sure the post is grammatically sound and logically organized for readers.
Step 8: Do On-Page SEO
You need to optimize your blog posts for search engines, too. This will often mean adding a keyword or two to the post’s title and meta description tag in WordPress publishing options (or other blogging platforms).
You can also optimize your blog for search engine rankings by including headers like “What you need to know before you start blogging” with relevant keywords throughout the content of each paragraph.
Work on your internal linking strategy as well. External links can be an easy way to bring in higher traffic, but the importance of linking internally between your posts and other articles on your blog cannot be overstated.
Make sure you are also including a strong call-to-action at the end of each post that encourages readers to sign up for email notifications or share with their friends on social media. This will help you grow your email list and see more traffic coming from referrals.
Step 9: Do Off-Page SEO
In order to bring in some authority to your content, the best thing you can do is to start with off-page SEO. This will help your content rank higher in search engines and make it easier for new readers to find your blog.
The first step is finding the right place on sites like Medium or LinkedIn to share your article with a relevant audience. These are great places where you have an opportunity to get a “backlink” from another site and increase your exposure.
After posting on these sites, you can then use tools like MozBar or Ahrefs to track how well it is performing in search engines. This will give you an idea of what type of content resonates with readers and what doesn’t.
Step 10: Adjust your SEO strategy
When your articles start to show on SERPs, it’s time to start monitoring your site’s metrics. For this, you’ll want to use Google Search Console, Google Analytics, Ahrefs.com, or SEMrush. These tools will let you know what keywords are being used on your site and how often they’re being searched in a given time period.
By collecting data, you can see which posts are performing better and why and can adjust your strategy and SEO efforts accordingly.
What are the Benefits of Creating a Blog for Your Business?
The benefits of starting a blog are many:
– A blog can help you create an online community, whether it’s for your business or a hobby.
– It helps show your expertise on certain topics and allows people to learn from one another.
– A well-run blog has the potential of bringing in new customers and increasing sales by providing more information about products than just what
– To rank higher in search engines
– Get targeted traffic to your website
– Build a one-on-one relationship with customers and prospects. Make them feel like an important customer or prospect by giving them attention. This will lead to repeat business!
You can’t afford not having a blog if you want your business to grow.