15 Proven Ways To Increase Your Conversion Rate
In this post, you’ll learn 15 proven ways to increase your conversion rate and boost revenue.
Read time: 13 minutes
The number one goal for any business is to increase revenue. This can be done in a variety of ways, from implementing a solid SEO strategy on your website to making sure that you’re marketing products and services effectively.
One way that many businesses miss out on is increasing their conversion rate. Once people get to your site, what percentage are turning into customers? – Having tons of traffic on your site doesn’t necessarily mean you are selling enough to keep your business going.
Therefore, making sure you can turn visitors into customers is the first thing you want to start working on. In this post, we’ll take a look at some of the best ways to increase your conversion rate in 2021.
Let’s dive in.
How to Increase Your Conversion Rate Fast?
There are many things you can do in order to increase your conversion rate. Let’s take a look at what I consider the best 15 ways to do so:
- Improve your web design
- Write High-Quality Copy
- Include Real Case Studies
- Work on your pricing display strategy
- Include about us and legal pages
- Optimize your checkout process
- Create a solid value proposition
- Write powerful CTAs
- Offer a free trial
- Use psychology
- Create a Facebook community
- Add a live chatbox
- Offer a money-back guarantee
- Add organic testimonials and reviews
- Remove unnecessary processes
1. Improve your web design
The first thing to do before you even start increasing your conversion rate is improve the design of your website. This includes making it easy for customers to find what they need and giving them a reason to come back.
By focusing on usability, aesthetics, and simplicity in your web design process, you’ll be able to create an intuitive environment that will ultimately lead visitors straight into converting.
What to avoid?
When working on your web design, you might want to avoid using the wrong color palette. Let’s say you are promoting a cryptocurrency course. If your colors are too strong like red on a black background, that’s probably going to look scammy.
You might want to take a look at similar websites with higher authorities and see what colors are working best for them.
How to improve your web design?
It takes less than 5 seconds for a regular person to decide if a website looks trustworthy or suspicious. Therefore, you want to make sure the first impression conveys trust and transparency.
You might want to use light colors and go for a minimalist style. The less clutter your site looks, the more appealing it will look to your customers’ eyes.
Also, you might want to work on your fonts. Avoid fonts that are too sharp or that convey the wrong feeling when reading them.
2. Write High-Quality Copy
The best content is the one that solves your customer’s problems in a way they can relate to.
Think about what their typical day looks like and talk about it from their perspective.
Don’t always talk about yourself, but try to empathize with them and tell them why you’re different than other companies out there.
Remember that people want something new, so don’t be afraid of telling stories or being creative when writing your copy.
What to avoid?
Avoid sounding like any other company out there. You want to create your own tone, so make sure you are consistent with that. Also, you should avoid the sales-y tone. Nobody wants to buy something from a web page that sounds like a TV commercial from the 90s.
How to write excellent copy?
There are many ways to write good copy, but you should start by taking a look at the types of words that people use and then using those same words to create your content.
You can also keep it simple with messages like “here’s how” or “let me show you.” Once you’ve done research on what works for other companies, try out some different things to see what resonates best with your target audience.
3. Include Real Case Studies
This is by far one of the most powerful ways to increase your conversion rate. Case studies are a great way to show prospective clients how you’ve helped other companies, and this can help them feel confident with your company.
Craft your case study in such a way that your product or service solves a problem and where potential clients can easily see tangible results.
What to avoid?
Avoid publishing fake or manipulated case studies, or ones that offer little to no information about the way your product works and gets results.
Also, don’t overpromise with your case studies- don’t use words like “best,” “most popular” or “always.” Keep them simple and honest.
How to create solid case studies?
In order to craft a nice and convincing case study, you can include information about:
- The company and its background.
- A problem or need that the company faced.
- How you helped solve those problems for them, including numbers of customers who saw results.
- How you could translate that strategy to other scenarios.
Provide detailed case studies with your business stories to help potential clients feel confident in hiring you. If people can see tangible benefits from what you offer, they’re more likely to sign up.
4. Work on your pricing display strategy
In today’s market, one of the best strategies is to simply be upfront about how much your services will cost.
Also, determine which payment options are the most convenient for potential customers to purchase items from you on a recurring basis, such as automatic monthly payments or one-time annual fees.
What to avoid?
Don’t do anything that looks shady when it comes to pricing. To that end, you might want to avoid the following:
- Don’t charge more than promised
- Don’t hide the payment frequency
- Avoid displaying the price on an annual basis only
- Add a pricing page to your main menu
How to improve your pricing display strategy?
You can follow these recommendations:
- Offer lower pricing for those who sign up on a monthly basis
- Price your product using the cost per month, rather than a fixed fee upfront
- Add an FAQ to address common questions about recurring payments and billing cycles.
5. Include about us and legal pages
Let’s face it. Nobody feels safe buying from a web page that looks scammy. So, it is necessary that you create a page for both about us and legal.
- Create an About Us section with a photo of the founders, if it’s not too complicated to do so.
- Include your company address and phone number in case customers want to contact you directly or receive mailings from you
- State that all transactions are secure on your website, including credit card information as well as any other personal data exchanged between buyer and seller.
- Put together a Legal page where you describe what happens should there be returns or refunds given out by the site, how long it takes before the money is refunded back into their account (if applicable) etc.
6. Optimize your checkout process
The checkout process is quite important because it is the last step of your conversion process. The following are three ways to optimize your checkout process:
- Offer a payment plan for customers who may not be able to pay in full at once. This will allow more people to buy from you and increase your sales.
- Create an account so that they can save their address, shipping information, billing information, etc., which cuts down on time spent on subsequent orders.
- Add additional form fields such as credit card type (Visa/MasterCard), expiration date, security code, etc. These details help with order processing times and reduce errors during this stage of the buying cycle.
7. Create a solid value proposition
Your value proposition is a one-sentence statement that tells your audience why they should buy from you.
This can be done by adding reviews, testimonials, and before-and-after pictures to show the benefits of using your product. It could also involve highlighting how much money customers will save or showing them what’s in it for them if they purchase now (e.g., free shipping).
Your goal for this section is to convince visitors that not only are you trustworthy but there’s good reason to believe your offer has something valuable in store for them too.
8. Write powerful CTAs
Your CTA is the button or link that takes people to a page where they can buy your product, sign up for your email list, download an ebook, etc.
An effective CTA has a number of characteristics. It should be large, easy to find on the page, stand out in color or design from other elements and text, use action words like “Add To Cart” instead of “Buy Now,” provide an incentive for clicking (e.g., free shipping), include relevant information about what will happen after they click (“After you add this to your cart…”)
A weak CTA does none of these things — it’s tiny and close to other links and buttons; uses generic language like “Learn More”; lacks clarity about its purpose; doesn’t show benefits as a result of taking that particular action.
9. Offer a free trial or demo
Providing a free trial allows the customer to test your product or service before they commit. This is an excellent way of reducing buyer’s remorse, and it also gives you the opportunity to convert that user into a paying customer down the line.
Companies that don’t offer free trials are missing out on a huge opportunity because people are much more likely to purchase from a company that offers it.
A free trial or demo also allows you to demonstrate the value of your product, which helps convince customers that they’re making an informed decision when buying.
10. Use marketing psychology
There are many ways to use marketing psychology to increase conversions, and all of them come down to understanding how people think.
For example, using the color red is an effective way of drawing attention to fast-food chains because it’s among the most visible colors on earth; studies have shown that people who see images with a lot of red end up feeling more aroused than those exposed to other colors.
11. Create a Facebook community
Facebook is one of the best places to establish a strong brand presence for your company.
By creating a Facebook community, you can leverage existing customer bases and create new ones by posting valuable content that’s related to what they’re interested in.
Also, you can establish direct communication with your potential and current customers through the comments feature on your posts.
12. Add a live chatbox
One of the best tools to help customers find what they’re looking for is a live chatbox. Customers can type in questions and get answers from qualified customer service representatives who are ready, willing, and able to help answer them.
This provides quick gratification that could lead to an increased conversion rate because you’ll be providing the information customers need before they even have time to leave your website entirely.
13. Offer a money-back guarantee
There’s nothing like the feeling of security that comes with a money-back guarantee.
People who feel secure in their purchase will be more willing to make that first step and become customers for life.
14. Add organic testimonials and reviews
Adding testimonials and reviews to your website is a great way to help customers feel more confident in their purchase.
If you don’t have many organic reviews, try reaching out to people on social media or through other online communities who are likely interested in the product that you’re selling. Add them as friends, then ask for feedback about the products they’ve purchased from you which has led them to really like what it is that they bought.
You can add this feedback, along with any pictures associated with these positive experiences (especially if it’s of something emotional like a wedding), directly onto your site and watch how quickly conversion rates go up because of all these happy customers.
15. Remove unnecessary processes
Remove unnecessary processes and simplify where possible so you can provide more value in less time which is what customers want: fast and simple solutions that solve their problems quickly with minimal hassle on their part.
When it comes to selling online, a high bounce rate will be your biggest enemy. Make sure it so important to minimize these negative experiences for your customers and instead focus on providing them with the most positive experience possible.
Why is increasing your Conversion Rate Important?
A healthy conversion rate is important because is the one factor that determines if your business is profitable online.
It doesn’t matter how many monthly visitors you have on your site, if your conversion rate is low, you’re not going to be making any money.
If someone browses a website for 20 seconds before leaving without buying anything, then this person probably wasn’t able to find what they were looking for or didn’t like how cumbersome it was to buy something from the site (e.g., too many steps).
By increasing your conversion rates, these types of customers won’t have an unpleasant experience when browsing through your store again which could lead them back into purchasing from you in the future.
So, let’s start increasing conversion rates!