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How To Do Keyword Research in 2021 [Stop Keyword Stuffing]

On this post you’ll learn the creation process of a blog along with recommendations and valuable tips. 

Read Time: 15 min
Author: Angel Diaz

how to do keyword research

Are you looking for a complete guide to keyword research in 2021? How about how to do market analysis, competitor analysis, and use keywords effectively? If so, this blog post is JUST for you! Here we will talk about what keyword research is and the tools that are available. We’ll also go over how to do competitor analyses and some tips on using keywords effectively.

What is keyword research?

keyword research is the process of using analytical tools to identify popular keywords that people are most likely typing into search engines.

The goal of keyword research is to find profitable phrases, topics, and words for your content.

It’s important not only because it helps you create popular content but also because when done right, it can help you rank better on search engine results pages (SERPs).

It is important to note that keyword research isn’t just about what people type into a search box. It’s also about the language they use, the words they are searching for, and even the topics and phrases in which they are interested.

Why do you need to do keyword research?

It is important not only because it helps you create popular content but also because when done right, it can help you rank better on SERPs.

Doing good keyword research will make sure that the target audience finds what they want from their searches by giving them access to relevant information about the topic of interest with ease. You’ll be able to find lucrative opportunities or even solve problems based on market demand! How cool is that?

Also, keyword research is important because it affects the overall SEO performance of your website. If you do it correctly, then you’ll be able to rank better on SERPs and as a result, get more traffic from search engines.

How to conduct keyword research

In order to conduct keyword research in 2021, you should do the following:

– Determine the target audience and their interests

– Identify keywords that are in demand

– Estimate the search volume for each keyword

– Get an idea of which words to use on your website page or blog post.

Finding the right keywords is not about going to Ahrefs or SEMrush and just selecting the most searched keyphrases. In order to find the relevant keywords, you should first go through a research stage that includes the following:

Market Analysis

Market research is one of those things you have to know about when running a company because it can help you get some valuable insights into what’s out there, how other companies are performing, where potential customers might be looking for products like yours etc. It also helps you identify opportunities by letting you see who your competitors actually are! How cool is this?

Competitor Analysis

You need to analyze your main competitors on SERPs because this will help you find the most searched keywords, what’s their strategy, and how to do keyword research for your company.

The idea is to start with an initial list of some well-performing keywords aligned with your target markets and/or product lines. That way, when you’re doing competitor analysis, you’ll be able to identify a common ground where you want to focus your content strategy on.

Keyword Research

When you do competitor analysis, it will help identify keywords for your company via analyzing what competitors have a similar business as you are doing and which ones work best with their target markets.

Examples of how to use keywords in your content marketing strategy

Keyword density: make sure the keyword is included at least once every 100 words. If you’re writing a post, don’t use it more than three times unless you have content that’s based on this topic. This will help increase your rank and drive traffic to your site.

In order to use keywords effectively, you need to stay on topic. Don’t use keywords in a way that doesn’t make sense for the content you’re writing about or it will seem disingenuous to your readers

Do associative keyword research

This type of research is done by identifying synonyms, related topics, and words with similar meanings to find more opportunities for new ideas.

The purpose of associative keyword research is to see if there are any overlooked keywords that are associated with an industry but didn’t come up during traditional market analysis.

This type of search can be particularly helpful when exploring different industries, as some niche markets may have less competition than others at first glance due to not having enough information available online yet and their low profile among established players in those fields.

Tools for conducting keyword research 

The most popular keyword research tools are Google Adwords Keyword Planner, Ahrefs and SEMrush.


Some of these tools are free to use for anyone who has a Google account,

Bear in mind that there are several factors that go into performing a good market analysis such as the competition level for a certain industry, how much competition there is within your niche or topic area, what keywords will be associated with these topics in general (i.e., which words come up after doing an initial search?), who else is ranking on top of search engine results pages?

These types of questions can help determine if it’s worth pursuing specific keywords at all based on their potential profitability.

Benefits of Doing Keyword Research

When it comes to getting a favorable position os SERPs, good modern keyword research can be the difference between skyrocketing your sales and not selling a single product at all.

By conducting professional keyword research for your site, you will improve the following areas of your business:

1. Organic traffic

2. Conversion rates

3. Lead generation

4. Domain authority

5. Brand authority

How long should my content be in order to rank well on SERPs

This depends on the content, target audience, and goal. Some pieces of content should not be more than roughly 1000 words. This is because shorter content will rank higher in SERPs and the human eye can easily consume it in one sitting, whereas longer posts are often too long for someone to read at once and maybe skimmed instead by readers.

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