How to Hire the Right SEO Freelancer in 2021
On this post you’ll learn all the information you need in order to hire the right SEO freelancer for your business. Recommendations, pricing, and pros and cons.
Read Time: 15 min
Author: Angel Diaz
SEO freelancers are a dime-a-dozen these days. With so many people claiming to be experts, how do you know who is right for your company? This blog post will walk you through what you need to know when looking for an SEO freelancer, and include information on average salaries, hourly rates, and SEO campaigns.
How to hire the right SEO freelancer
There are several things you want to consider before hiring an SEO freelancer. For example:
-Do they have experience in your industry?
-How many years of SEO freelancing has this person done?
-What is their personal and professional background?
-Is there anything negative on Google about them (like reviews from customers, blog posts written by former employees, etc.)? You want to make sure you hire someone with a good reputation so it doesn’t reflect poorly on your company.
Step 1: Define your goals and expectations clearly
Defining your SEO goals and expectations is important because it helps you define what kind of freelancer to hire.
Hire an SEO consultant who is good at your goals and expectations or a specialist in this field.
For example, if you want someone with experience but are not bothered by their lack of knowledge on one specific topic, then find somebody who has been doing SEO for more than four years. If the lack of expertise on a specific topic isn’t that big of a deal, then it’s okay to hire someone new as long as they have relevant work history (i.e., they’ve done enough hours).
Step 2: Find qualified SEO freelancers in the right place
You might want to look for an SEO freelancer who is qualified to do the job well, has a good reputation, and gets results for you as fast as possible.
The best thing about hiring from a reputable site like Upwork or freelance sites with large networks is that they will have reviews of past work done by their freelancers on display so it’s easy to find someone who knows what they are doing.
Step 3: Review candidates and look for red flags
When choosing the right SEO freelancer for your business, you want to make sure they are qualified to do the job well, have a good reputation and get results as fast as possible.
You’ll want to make sure they’re qualified by looking for things like experience in SEO with your particular business niche or industry, reviews of past work done, and current availability.
It is important not just that you search these three things but also any red flags that may come up when researching them such as complaints about delayed payments or poor communication skills – these might be signs of an unreliable person which will only cost you more time and money down the road.
Step 4: Hire an SEO freelancer
When you have decided on the best fit for your business goals, it’ll be time to define the work scope and contract.
Think about what your company needs and set deadlines that are realistic for the work you need to be done, this will help keep both parties accountable to their commitments.
It is also important to make sure that there’s a way of measuring success in advance so nothing goes unmetered on either side (ie: SEO audit reports).
SEO Freelancer or SEO agency: What’s better?
There are several differences when we compare SEO freelancers and SEO agencies.
Freelancers are a good option if you need help with one specific task and lack the capacity to manage a full-scale SEO strategy.
Agency services, on the other hand, will have broader experience in most areas of digital marketing.
It’s important that both parties agree upon how long this process should take as well as its cost. It might seem like closing out your hire would include paying them but there’s more involved than just handing over some cash.
SEO Pricing: How much should you pay?
The cost of SEO services might vary a lot.
The cheapest monthly SEO services range is $200-$1000 depending on what you’re looking for. This is usually paid as a monthly retainer and SEO maintenance. This is the lowest range of prices when it comes to SEO in the long term.
If you need to hire a professional that will design and implement SEO strategies or SEO growth campaigns, it’s going to cost more.
The average SEO hourly rate ranges from $40-$200. The cost of SEO is usually determined by the expertise, experience, and skillset needed for your project or campaign.
An average monthly retainer ranges from $500 to over $5000 depending on what you’re looking for. This type of service includes email marketing, social media management, and much more.
The highest range in prices when it comes to hiring an agency that will manage all aspects of your online presence including digital marketing campaigns, content writing services, etc., which can be up to a whopping $150000 per month!
Pros and Cons of SEO
Why is it important to do SEO on your website? SEO is known to be the most reliable strategy when it comes to selling online.
Some of the benefits of SEO are:
– Long term customer loyalty
– Increased traffic to your website
– Improved ranking in search engines
– Improved ROI
The Cons of SEO are: – Lots of competition for the keywords you want to rank on and little chance that you will be able to outrank everyone else.
Is SEO the right option for your business?
SEO is a great way to target your audience and find the right customers for you.
It’s so important that it should be at least one of the strategies when marketing your company online, but not as the only strategy. It doesn’t work for everyone – some businesses do better with social media ads or content writing campaigns.
However, if you want to give your business an online presence and increase revenue by selling online, SEO is indeed the right option for your business.